Marketing automation: Unleashing the power of customized customer communications
With so much information bombarding customers from every direction, how can we ensure that the right message reaches the right customer through the right channel? Marketing automation affords utilities the opportunity to create omni- and cross-channel programs that engage customers and result in greater customer satisfaction and marketing ROI.
Cristina Fernandez, Nicor Gas
Stephanie Cole, CLEAResult
Harish Munagala, CLEAResult